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Beulah London
Beulah London started out in 2011, launching an ethical fashion label focussing on classic and effortless elegance. Having witnessed the disturbing effects of human trafficking and sex trade back in Delhi in 2009, Natasha and Lavinia decided to raise awareness of this important issue. The term ‘Beulah’ itself is symbolic of their philosophy, representing the journey of each woman out of distress and darkness; into a new life of restoration and hope. Each garment that is made, changes a woman’s life- calling this the ‘butterfly effect’. Each ‘Beulah’ purchase comes with a canvas bag that has been produced by the victims of human trafficking in India through a project called ‘Freeset’. Even though Beulah is only stocked throughout parts of London such as Parsons Green and Surrey, they deliver to Europe, the USA and the rest of the world.
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