MiH Jeans

MiH cult denim label started out in 1969, but has since been revived by Chloe Lonsdale, daughter of original founder Tony Lonsdale. Staying true to their roots, the headquarters is in Chelsea, London. Vintage inspired designs and the crucial flattering cut has kept fashion editors interested in the brand, season after season. So much so, that MiH has recently been in ‘Cosmopolitan’, ‘Glamour’ and ‘InStyle’, as well as being seen on the likes of Sarah Jessica Parker, Katie Holmes and Florence Welch.