Our story so far

With a shared love of fashion and a dream to set up their business, the seed for Katie & Jo was planted over a glass of wine on a balmy summer evening in 2009, just after moving in to a flat together in Shepherds Bush. Jo came from an eclectic background including personal training and art, and Katie worked in banking. Both of them felt the need to embrace their creative and adventurous side.

‘Katie & Jo is aimed at modern women who need comfort and easy to wear things but not at the expense of style. Our customer is well aware of the fashion trends but shop to suit their own individuality rather than relying entirely on the dictates of the season. Our ambition is to provide these women with a personal and enjoyable shopping experience by offering a carefully curated selection of clothing and accessories from around the world, which will make them stand out from the crowd. Styling advice is always at hand either from one of us or from our passionate and knowledgeable staff.’

Today Katie & Jo has a second store in Wandsworth co-founded with Katie Gibbs who first joined their team in 2012 covering Jo on Maternity Leave. Katie has an extensive fashion background and together they have combined their strengths and knowledge to make Katie & Jo the unique shopping destination it is today.