Our Story So Far

The seed for Katie & Jo was planted on a balmy summer evening in 2009, with the Parsons Green store opening in 2010 and the ecommerce site a couple of years later.

‘Katie & Jo is aimed at modern women who need comfort and easy to wear things but not at the expense of style. Our customer is well aware of the fashion trends but shop to suit their own individuality rather than relying entirely on the dictates of the season. Our ambition is to provide these women with a personal and enjoyable shopping experience by offering a carefully curated selection of clothing and accessories from around the world, which will make them stand out from the crowd. Styling advice is always at hand either from one of us or from our passionate and knowledgeable staff.’

Katie & Jo, which includes the Parsons Green store, online business and the expanding own brand, is managed by Katie, with the help of a dedicated team of personal stylists and fashion enthusiasts.  Flick has been with Katie & Jo for half the journey, and is now Senior Marketing & Sales Manager, and the staff are all so lovely & close, it's almost like a little family!