With a shared love of fashion and a dream to set up their business, the seed for Katie & Jo was planted over a glass of wine on a balmy summer evening in 2009, just after moving in to a flat together in Shepherds Bush. Jo came from an eclectic background including personal training and art, and Katie worked in banking. Both of them felt the need to embrace their creative and adventurous side.
‘Katie & Jo is aimed at modern women who need comfort and easy to wear things but not at the expense of style. Our customer is well aware of the fashion trends but shop to suit their own individuality rather than relying entirely on the dictates of the season. Our ambition is to provide these women with a personal and enjoyable shopping experience by offering a carefully curated selection of clothing and accessories from around the world, which will make them stand out from the crowd. Styling advice is always at hand either from one of us or from our passionate and knowledgeable staff.’
Jo left the business in December 2018 to move to Northamptonshire and focus on her family. Katie continues to manage Katie & Jo, which includes the Parsons Green store, online business and the expanding own brand, with the help of a dedicated team of personal stylists and fashion enthusiasts.